Free guide
The Owned-Platform Playbook.
Eleven pages that put the whole Studio Germina blog in order. How to own your platform instead of renting one, how to build an audience no algorithm can take away, how to get paid for your expertise without becoming an influencer, and a 90-day plan to start. Written in plain language for clinicians and creators who never had to think about marketing.
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What's inside
- The one idea.
Owned media versus rented media, and the partnership model: you are the medical expert, we are the marketing and business experts. - Your position.
Physician brand versus practice brand, legible beats loud, and the one-page brand plan. - Your platform.
Website, blog, podcast, and search, with what people actually search for and the one-post-five-outputs system. - Your audience.
The email list, the lead magnet, the five-email welcome sequence, and the CRM. - Distribution.
Social media, LinkedIn, PR, and podcast guesting, with the HIPAA, FTC, and employer rules that apply to a clinician. - Getting paid.
What your audience is worth, the rate card, how to answer a brand email, the clauses that matter, and the nine criteria we use to judge a deal. - Practice growth.
The digital marketing system in the right order, reviews, your Google profile, and how to judge an agency. - Beyond the screen.
Speaking, writing, coaching, courses, telehealth, med spas, expert witness work, and non-clinical positions. - The 90-day plan.
A week-by-week business plan with the handful of numbers worth tracking. - The reading list.
Every blog post and episode, grouped by topic, so you can go deeper on any page.
Prefer to talk it through?
The playbook is the thinking. A consultation is the thinking applied to you.