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Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Category: Brand deals 29 articles
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Brand deals
A section-by-section influencer marketing agreement template written from the healthcare creator's side, with what each section should say and the wording to avoid
Brand deals
How to read the influencer marketing agreement or marketing contract template a brand sends a healthcare creator, the standard asks inside it, and the counter that keeps the relationship intact
Brand deals
What nurse practitioners need to know before signing a brand deal, pricing an audience, or hiring representation.
Brand deals
Brand deals for nurses and nurse influencers: why the audience is valuable, how it differs from a physician's, and how nurses should price, vet, and structure partnerships
Brand deals
How pharmaceutical and medical device companies partner with physician creators, the rules that make these partnerships different from consumer brand deals, the disclosures involved, and how to evaluate one
Brand deals
A brand deal contract checklist for physicians and healthcare creators: the twenty items to confirm in every agreement, in the order they cost you if you miss them
Brand deals
Why brand deals, contracts, rate cards, and inbound pitches wear physician creators down, and what it looks like when someone else handles the business side
Free guide
Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.
