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Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Tag: Representation 6 articles
All articles
Brand deals
How physicians and healthcare creators should respond to brand deal emails and pitch brands, with the four short replies that handle almost every inbound inquiry
Brand deals
How the main types of influencer management companies actually work, what each costs a physician or healthcare creator in fees and in risk, and how to choose between a generalist agency, a marketplace, and a specialist
Brand deals
The influencer management options for doctors, nurses, and healthcare creators compared, from creator management agencies to independent managers to a strategy-led representation model
Brand deals
Talent representation explained for physicians and healthcare experts: what a representative handles, the commission and retainer models, the difference from a generalist influencer agency, and the point at which a physician needs one
Brand deals
What an influencer manager or creator manager does day to day, how they are paid, how to get one, and what a healthcare creator should expect that a lifestyle creator would not
Brand deals
Medical influencer management explained as an operating rhythm: what a manager does every week and month for a physician or healthcare creator, and what is not part of the job
Free guide
Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.
