Practice growth
How to Respond to Negative Patient Reviews
Every physician with an online presence eventually gets a negative review. How to respond to negative patient reviews is a question of discipline, not...
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The business behind the expertise.
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Category: Practice growth 17 articles
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Practice growth
Digital marketing for doctors: what it actually consists of, built around what you own
Digital marketing for doctors and physicians explained as a system: the website at the center, search, email, content, reviews, social, and ads around it, in the order that works and with the parts you keep
Practice growth
Email marketing for dentists: the one channel a dental practice actually owns
Dental email marketing explained for practice owners: why the patient list is the most valuable asset a practice has, what to send, how often, the rules, and how to stop depending on platforms for the next appointment
Practice growth
Google Business Profile for doctors: the listing you must manage, and the audience you should move off it
How a physician or practice sets up and manages a Google Business Profile properly, what to post, how to handle Q&A and reviews, and why the patients it brings should end up on your own site and list, not Google's
Practice growth
Reputation management for doctors: how to get more patient reviews without renting your reputation to the platforms
Reputation management for doctors, done ethically: why reviews live on land you do not own, how to get more patient reviews the right way, how to respond within the rules, and how to turn borrowed trust into an audience you keep
Practice growth
SEO for doctors: how physicians get found on their own website instead of renting attention
A plain-language guide to SEO for doctors and medical SEO: what search actually rewards, why your own site is the only place search results compound, what to publish, and what to ignore
Practice growth
Concierge medicine marketing: what a cash-pay practice has to prove that an insurance practice never does
Why concierge medicine marketing is a different problem from practice marketing, the four things a membership practice has to prove to a prospective patient, and the channels that actually fill a concierge panel