Blog
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Category: Practice growth 17 articles
All articles
Practice growth
Funnels, websites, blogs, podcasts, posting, ads, contracts, and the inbox: the business side of being a physician or healthcare creator, and how to hand it off without losing your voice
Practice growth
A buyer's checklist for physicians and practice owners choosing a marketing agency for doctors: the questions that separate strategy from a retainer, and the answers that should end the conversation
Practice growth
A social media policy for doctors and medical practices, section by section: who it covers, patient privacy, personal versus practice accounts, endorsements, reviews, crisis response, and the parts most templates forget
Free guide
Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.
