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Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Tag: Brand deals 29 articles
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Brand deals
A practical negotiation guide for doctors: how the rate conversation actually goes, the term sheet to send before the contract, and the twelve red flags that mean a brand deal should be declined
Brand deals
How to negotiate brand deals as a physician or healthcare influencer: what to ask for, what to concede, what to refuse, and the order that keeps the relationship intact
Brand deals
How physicians and healthcare creators should respond to brand deal emails and pitch brands, with the four short replies that handle almost every inbound inquiry
Brand deals
A clause-by-clause guide to influencer contracts and agreements for doctors, nurses, and healthcare creators, with the three terms that quietly cost the most
Brand deals
What a good influencer contract template or agreement template contains for doctors and healthcare creators, section by section, and how to use it as a negotiating document rather than a form
Brand deals
How the main types of influencer management companies actually work, what each costs a physician or healthcare creator in fees and in risk, and how to choose between a generalist agency, a marketplace, and a specialist
Brand deals
The influencer management options for doctors, nurses, and healthcare creators compared, from creator management agencies to independent managers to a strategy-led representation model
Free guide
Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.
