Blog

The business behind the expertise.

Building an audience is one thing. Knowing what to do with that attention is another.

Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.

Tag: Contracts 13 articles

All articles

Brand deals

Pharma and med device brand partnerships: what physicians should know before saying yes

How pharmaceutical and medical device companies partner with physician creators, the rules that make these partnerships different from consumer brand deals, the disclosures involved, and how to evaluate one

September 27, 2026 5 min read

Brand deals

The physician's brand deal contract checklist: what to negotiate before you sign

A brand deal contract checklist for physicians and healthcare creators: the twenty items to confirm in every agreement, in the order they cost you if you miss them

September 27, 2026 5 min read

Illustration of a physician and a practice administrator agreeing terms for a professional social media account, representing physician employer social media agreements

Physician brands

Social media agreements between a physician and their practice or employer: what to settle before the platform grows

How a social media agreement between a physician creator and their employer, group, or practice should handle ownership, commercial activity, brand use, and what happens on departure

September 27, 2026 3 min read

Illustration of a ten-section social media policy document for a medical practice, representing a social media policy template for doctors

Practice growth

Social media policy template for medical practices and clinicians: the ten sections every policy needs

A social media policy for doctors and medical practices, section by section: who it covers, patient privacy, personal versus practice accounts, endorsements, reviews, crisis response, and the parts most templates forget

September 27, 2026 5 min read

Illustration of a calendar with a year blocked out by an exclusivity clause beside a physician, representing exclusivity in influencer agreements

Brand deals

The exclusivity clause: what a brand is really buying and what it should cost them

How the exclusivity clause in an influencer agreement contract works for physicians and healthcare creators, what it forecloses, and how to narrow, shorten, or price it

September 27, 2026 3 min read

Brand deals

Usage rights and paid media: the clause physicians give away without noticing

How influencer content licensing and usage rights for paid media actually work, what perpetual and worldwide really mean, and how healthcare creators should scope and price them

September 27, 2026 4 min read

Pharma and med device brand partnerships: what physicians should know before saying yes

The physician's brand deal contract checklist: what to negotiate before you sign

Social media agreements between a physician and their practice or employer: what to settle before the platform grows

Social media policy template for medical practices and clinicians: the ten sections every policy needs

The exclusivity clause: what a brand is really buying and what it should cost them

Usage rights and paid media: the clause physicians give away without noticing

The Owned-Platform Playbook for physicians, healthcare experts, and creators.