Practice growth
How to market a medical practice: strategy before channels
Medical practice marketing strategies in the order that works: position, patient journey, intake, local SEO, referrals, then ads
Blog
The business behind the expertise.
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Tag: Practice growth 21 articles
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Beyond the screen
How to start a med spa: the positioning decision that comes before the lease
How to start a med spa as a physician, nurse practitioner, or nurse, and why the decision about who the practice is for has to come before the location, the menu, and the marketing
Beyond the screen
How to start a telehealth business as a clinician
How physicians, nurse practitioners, and other clinicians start a telehealth business: the model, the compliance questions to settle first, the technology, and the marketing that decides whether patients arrive
Practice growth
How to choose a marketing agency for doctors and medical practices: the questions that separate strategy from a sales pitch
A buyer's guide to choosing a medical practice marketing agency: the questions that separate a strategy from a channel pitch
Practice growth
Marketing for nurse practitioners: building a practice and a name when nobody is referring to you yet
Nurse practitioner marketing for NP private practices and nurse entrepreneurs building a business and a name at the same time
Practice growth
Med spa marketing strategy: a twelve-month plan that starts with positioning, not promotions
A quarter-by-quarter med spa marketing strategy for aesthetic practices: foundation, search and content, reviews and referrals, and paid growth, in the order that actually works
Practice growth
Med spa marketing: how to market a medical spa when everyone has the same devices
Medical spa marketing strategy, med spa SEO, social, branding, and advertising, in the order that makes a cash-pay practice grow