Blog
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Tag: Content strategy 18 articles
All articles
Physician brands
A personal brand strategy for physicians that fits on one page: the position, the audience, the proof, the channels, the content pillars, the boundaries, and the goal it all serves
Physician brands
Social media marketing for doctors and medical practices as a strategy: position first, platform second, posting last
Creator business basics
A beginner's guide to the email newsletter for doctors and healthcare creators: what a newsletter is, how to start one, what to write, and how it becomes a media property worth sponsoring
Creator business basics
A beginner's explanation of the email list for doctors and healthcare creators: what it is, how to start one, how to build it, and why it changes what brands will pay
Free guide
Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.
