Beyond the screen
Non-clinical physician jobs are positions before they are jobs
Why the search for non-clinical physician jobs, physician consulting, and medical advisory board seats fails when it starts with a job board, and what to build instead
Blog
The business behind the expertise.
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Tag: Physician brands 27 articles
All articles
Side income
Nurse practitioner side hustles: building a personal brand without losing your license
How a nurse practitioner builds a personal brand and a side income safely: the scope, supervision, and employer rules to settle first, the side hustles that fit an NP license, and the marketing that makes them pay
Physician brands
Personal brand strategy for physicians: the one-page plan
A personal brand strategy for physicians that fits on one page: the position, the audience, the proof, the channels, the content pillars, the boundaries, and the goal it all serves
Physician brands
Your physician brand and your practice brand are not the same asset
Physician branding versus practice branding: two assets, what each is for, and how to make them reinforce each other
Physician brands
Physician branding: the difference between being louder and being legible
What physician branding actually is, why most doctors mistake it for volume, and how a legible brand brings the right patients, partners, and opportunities without more posting
Brand deals
You are a medical expert. Brand deals should not be your second job.
Why brand deals, contracts, rate cards, and inbound pitches wear physician creators down, and what it looks like when someone else handles the business side
Side income
Physician side gigs and side hustles: which ones pay, and which ones build something
Physician side gigs and side hustles for doctors, from telemedicine and chart review to expert witness work and brand partnerships