Blog
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Tag: Physician brands 27 articles
All articles
Physician brands
A ninety-day physician thought leadership strategy in three phases: the argument and the audit, the body of work, and the distribution, with what to do each week and what to measure at the end
Practice growth
Funnels, websites, blogs, podcasts, posting, ads, contracts, and the inbox: the business side of being a physician or healthcare creator, and how to hand it off without losing your voice
Creator commercialization
How a physician or healthcare creator runs a content creator business sustainably: position, a content system, a commercial structure, an operations layer, and the decisions that stay human
Physician brands
How a social media agreement between a physician creator and their employer, group, or practice should handle ownership, commercial activity, brand use, and what happens on departure
Physician brands
Social media marketing for doctors and medical practices as a strategy: position first, platform second, posting last
Physician brands
A clear definition of the personal brand, why personal branding is important, and why a doctor's reputation makes the stakes higher and the payoff larger than for any other profession
Free guide
Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.
