Brand deals
Brand deals for physicians and healthcare professionals: how they actually work
Brand deals for doctors, nurses, and healthcare professionals: how they reach you, what the terms should contain, and which ones to refuse
Blog
The business behind the expertise.
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Tag: Brand partnerships 4 articles
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Go-to-market
Medical device marketing to physicians: how device companies should work with physician creators
Medical device marketing to physicians through physician creators, from the company's side: why the channel works, how to structure the partnership, the compliance layer, what physician creators expect, and the mistakes that waste the budget
Brand deals
How to get sponsors as a healthcare creator
How doctors, nurses, and healthcare creators get sponsored: where sponsorships come from, what brands are looking for, how to pitch, and which sponsors to refuse
Brand deals
What a physician's audience is actually worth, and how to price it
How to price a physician's audience and build an influencer rate card for healthcare professionals, beyond follower counts