Go-to-market
Medical device and health tech marketing: why physicians ignore your pitch, and what changes their mind
Medical device marketing and health tech go-to-market: how physicians evaluate a new tool and why adoption stalls after the demo
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The business behind the expertise.
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Tag: Founders 1 article
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