Blog
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Tag: Healthcare experts 12 articles
All articles
Beyond the screen
What thought leadership actually is, why the phrase makes physicians wince, and the practical path from clinician to the person the field listens to
Physician brands
A step-by-step guide to personal branding for doctors: how to build a personal brand on social media and beyond it, what to decide first, and how to keep it defensible in front of colleagues
Beyond the screen
How physicians, nurse practitioners, and other clinicians start a telehealth business: the model, the compliance questions to settle first, the technology, and the marketing that decides whether patients arrive
Practice growth
Nurse practitioner marketing for NP private practices and nurse entrepreneurs building a business and a name at the same time
Beyond the screen
What healthcare PR is, how a physician becomes an expert source journalists call, what a medical PR program really involves, and why nobody honest guarantees coverage
Beyond the screen
Why the search for non-clinical physician jobs, physician consulting, and medical advisory board seats fails when it starts with a job board, and what to build instead
Brand deals
Brand deals for nurses and nurse influencers: why the audience is valuable, how it differs from a physician's, and how nurses should price, vet, and structure partnerships
Free guide
Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.
