Blog
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Tag: Med spa marketing 4 articles
All articles
Practice growth
HIPAA compliant social media marketing explained for practice owners: what counts as protected information online, the authorization a patient photo needs, what to do about reviews, comments, and DMs, and the marketing tactics that are safe
Beyond the screen
How to start a med spa as a physician, nurse practitioner, or nurse, and why the decision about who the practice is for has to come before the location, the menu, and the marketing
Practice growth
A quarter-by-quarter med spa marketing strategy for aesthetic practices: foundation, search and content, reviews and referrals, and paid growth, in the order that actually works
Practice growth
Medical spa marketing strategy, med spa SEO, social, branding, and advertising, in the order that makes a cash-pay practice grow
Free guide
Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.
