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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

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Why Doctors Should Blog First, Before Any Social Platform

Episode 30 · October 1, 2026 · 7 min · with co-host Adam · Episode page & transcript

Everyone tells doctors to chase video and social, but Giang Le makes the case that a blog post is the one asset a physician actually owns. Adam pushes back with practical questions, and together they map out why writing once on your own site beats posting everywhere else.

Chapters:
0:05 Opener
0:18 Opener Reply
0:34 Why The Blog Comes First
1:36 What To Actually Write
2:53 The Mechanics And The Rules
3:42 Frequency And Consistency
4:33 One Post, Five Outputs
5:13 What It Builds Over Time
5:38 The Business Side
6:28 Close

Read the full article: https://docfluence.ai/blog/blogging-for-doctors

Blogging Physician MarketingHealthcare ContentSEO for DoctorsContent RepurposingPatient Trust

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.