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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

Content Marketing2 episodes

All episodes

HIPAA for Healthcare Creators: Beyond the Patient's Name

Episode 31 · October 1, 2026 · 9 min · with co-host Adam · Episode page & transcript

A patient's name is just one of eighteen identifiers that can expose protected health information, and most clinicians never check for the other seventeen before they post. Giang Le and Adam break down what HIPAA actually tracks online, where well-meaning creators get caught, and how to build a system that protects both patients and the practice.

Chapters:
0:05 Opener
0:18 Welcome and Hook
0:33 What HIPAA Actually Covers
2:00 What You Can Say
3:09 What You Cannot Say
4:08 The Traps
5:30 When It Goes Wrong
6:50 Building the System
8:05 Sign Off

Read the full article: https://docfluence.ai/blog/hipaa-for-healthcare-creators-what-to-say-and-not-say-in-videos-and-posts

#hipaa #healthcarecreators #medspa #patientprivacy #medicalmarketing

How to Be a Healthcare Influencer Without the Ick Factor

Episode 5 · September 28, 2026 · 7 min · Episode page & transcript

Every physician wants influence without the ick, but most advice on building a following points clinicians in exactly the wrong direction. Giang Le lays out the real framework: pick one thing to be known for, let education drive growth, and set your ethical rules before the pitches start rolling in.

Chapters:
0:05 Cold Open
0:48 The Setup
1:33 Start With A Position, Not A Platform
2:49 Education Is The Growth Engine
3:41 The Rules That Keep It Safe
4:25 The Audience Is Not The Goal
5:06 A Common Mistake, And What To Do Instead
5:49 Hand Off The Business Side
6:42 Close

Read the full article: https://docfluence.ai/blog/how-to-become-a-healthcare-influencer-without-becoming-an-influencer

#healthcareinfluencer #physicianbrand #medicalcreator #doctorsofinstagram #healthcontent

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.