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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

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Why Most Physician Creators Need a Different Kind of Manager

Episode 20 · October 1, 2026 · 8 min · with co-host Adam · Episode page & transcript

Every message landing in a physician's inbox says 'I can manage you,' but those five words can mean three completely different businesses with three completely different incentives. Giang Le breaks down agency versus independent manager versus strategy led firm, and the exact questions that separate a good fit from a quietly expensive mistake.

Chapters:
0:05 Opener
0:44 The three models
2:24 Questions to ask
3:49 How the choice usually goes
4:40 A quick example
5:48 What no model replaces
6:30 Why Studio Germina
7:03 Closing

Read the full article: https://docfluence.ai/blog/influencer-management-for-healthcare-professionals

#physiciancreators #influencermanagement #healthcaremarketing #doctorbrand #medicalcreators

Creator Management Physician CreatorsInfluencer ManagementHealthcare MarketingPersonal BrandingTalent Representation

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.