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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

Email Automation4 episodes

All episodes

Why Your Email List Is the Only Audience You Actually Own

Episode 26 · October 1, 2026 · 8 min · Episode page & transcript

If every social platform vanished tomorrow, could you still reach your audience? Giang Le makes the case for the one channel a physician or healthcare creator actually owns: email.

Chapters:
0:05 Cold Open
0:25 Why Email Is Different
1:22 Building the List
2:38 A Worked Example
3:12 What Actually Goes In the Newsletter
4:40 A Common Mistake
5:10 The Rules Nobody Tells You
6:15 Where People Actually Get Stuck
7:07 Close

Read the full article: https://docfluence.ai/blog/email-marketing-for-healthcare-professionals

Why Your Followers Aren't Actually Yours Yet

Episode 19 · October 1, 2026 · 8 min · with co-host Adam · Episode page & transcript

You can have two hundred thousand followers and still own exactly zero of them. Giang Le and Adam unpack the real difference between rented audiences on social platforms and the owned audiences that keep working for you no matter what an algorithm decides.

Chapters:
0:05 Opener
0:21 Setting Up The Hook
0:37 Rented Versus Owned Media
1:38 Why This Isn't Theoretical
2:39 Email Lists, Plainly
3:21 CRM, Plainly
4:18 I'm A Doctor, Not A Marketer
4:53 What To Do This Month
5:47 What Changes Once You Own It
6:37 The Studio Germina Role
7:13 Sign Off

Read the full article: https://docfluence.ai/blog/own-your-audience-why-every-doctor-and-creator-needs-an-email-list

#emaillist #healthcaremarketing #physiciancreator #crm #ownedmedia

The One Email Habit That Builds Real Trust With Patients

Episode 18 · October 1, 2026 · 8 min · Episode page & transcript

Giang Le makes the case for the least glamorous tool in your media kit: a plain weekly email. She breaks down why it builds trust faster than any video or post, and how to launch one in a single weekend without it eating your schedule.

Chapters:
0:05 Cold Open
0:39 What a Newsletter Actually Is
1:21 Why This Fits Physicians Specifically
2:05 How to Start One in a Weekend
3:03 A Worked Example
3:47 What to Write Every Week
4:27 A Common Mistake, and the Fix
5:03 Keeping People Opening It
5:50 When It Becomes a Real Media Property
6:36 Close and Call to Action

Read the full article: https://docfluence.ai/blog/what-is-a-newsletter-and-how-a-physician-starts-one

#physicianmarketing #newslettergrowth #healthcreators #patienttrust #emailstrategy

Why Physicians Need an Email List Before Any Brand Deal

Episode 17 · October 1, 2026 · 9 min · with co-host Adam · Episode page & transcript

Before you sign another brand deal, consider the one asset that actually changes your negotiating position: an email list. Giang Le and Adam break down why physician creators with a list get paid differently, and exactly how to build one from scratch without buying a single contact.

Chapters:
0:05 Opener
0:21 Hook and First Question
0:41 Owned vs Rented Audience
1:41 Why It Matters Before a Brand Deal
3:05 How to Start a List
4:12 How to Build It Right
5:42 What to Expect and the Hidden Work
6:40 Partnering With Studio Germina
7:58 Close

Read the full article: https://docfluence.ai/blog/what-is-an-email-list-and-why-physician-creators-need-one

#physiciancreators #emailmarketing #medcomms #creatoreconomy #healthcaremarketing

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.