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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

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The One Email Habit That Builds Real Trust With Patients

Episode 18 · October 1, 2026 · 8 min · Episode page & transcript

Giang Le makes the case for the least glamorous tool in your media kit: a plain weekly email. She breaks down why it builds trust faster than any video or post, and how to launch one in a single weekend without it eating your schedule.

Chapters:
0:05 Cold Open
0:39 What a Newsletter Actually Is
1:21 Why This Fits Physicians Specifically
2:05 How to Start One in a Weekend
3:03 A Worked Example
3:47 What to Write Every Week
4:27 A Common Mistake, and the Fix
5:03 Keeping People Opening It
5:50 When It Becomes a Real Media Property
6:36 Close and Call to Action

Read the full article: https://docfluence.ai/blog/what-is-a-newsletter-and-how-a-physician-starts-one

#physicianmarketing #newslettergrowth #healthcreators #patienttrust #emailstrategy

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.