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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

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Contract Negotiation3 episodes

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The Contract Template Smart Healthcare Creators Negotiate From

Episode 22 · October 1, 2026 · 8 min · with co-host Adam · Episode page & transcript

Healthcare creators often sign the brand's contract and hope for the best, but Giang Le and Adam argue the real negotiation starts with your own template. They break down the three clauses that quietly decide every deal before money ever comes up.

Chapters:
0:05 Opener
0:25 Hook and first question
0:40 Why you need your own
1:44 The sections, in order
2:55 Usage rights and exclusivity
3:42 Compensation and kill fees
4:29 A worked scenario
5:39 Negotiating when they send theirs first
6:13 What a template can't do
6:37 Why Studio Germina
7:09 Close

Read the full article: https://docfluence.ai/blog/influencer-contract-template-for-healthcare-creators

#healthcreators #physiciancontent #influencercontracts #medicalinfluencer #creatorbusiness

Customer Relations Healthcare CreatorsContract NegotiationBrand DealsInfluencer MarketingPhysician Influencers

The Contract Clause That Turns Your Face Into a Free Ad

Episode 4 · September 28, 2026 · 8 min · with co-host Adam · Episode page & transcript

Most brand contracts hide a clause that can turn a single video into a running advertisement for years, and physicians sign it without ever knowing. Giang Le and Adam unpack exactly what that language means, why paid usage is worth far more than a repost, and how to price and limit it before you sign.

Chapters:
0:05 Opener
0:21 Interviewer Opens
0:37 What's Actually Being Licensed
1:22 Why Paid Media Is Different
2:07 The Physician-Specific Risk
2:57 A Worked Scenario
3:52 Scoping the License
4:43 Pricing It Correctly
5:33 The Test Before You Sign
6:11 Closing Thoughts
6:42 Sign-Off

Read the full article: https://docfluence.ai/blog/usage-rights-paid-media-clause-physicians

#contracts #brandpartnerships #physiciancreators #usagerights #creatoreconomy

Marketing Brand DealsContract NegotiationUsage RightsPhysician CreatorsCreator Economy

The Influencer Contract: What Physicians Sign Away Without Knowing It

Episode 2 · September 28, 2026 · 7 min · with co-host Adam · Episode page & transcript

Physician influencer deals often arrive looking like paperwork, but the fine print quietly decides what gets sold, for how long, and what a clinician gives up in the process. Giang Le and Adam break the contract into plain language so nothing gets signed away by accident.

Chapters:
0:05 Opener
0:21 Setting Up The Problem
1:28 The Routine Clauses
2:28 Usage Rights
3:32 Exclusivity And Approval
4:33 What To Add And How To Read It
6:02 Close

Read the full article: https://docfluence.ai/blog/influencer-contract-explained-for-physicians

#physicianinfluencer #medtwitter #healthcaremarketing #creatoreconomy #contractnegotiation

Marketing Physician CreatorsContract NegotiationInfluencer MarketingHealthcare MarketingCreator Rights

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.