Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

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How Medical Device Companies Should Work With Physician Creators

Episode 7 · September 30, 2026 · 8 min · Episode page & transcript

Physician creators might be the highest-leverage channel in medical device marketing, yet most companies still treat them like reps or KOLs from a decade ago, and the good ones notice. Giang breaks down what it actually takes to earn a yes from a respected clinician creator, and where the budget quietly goes to waste when companies get it wrong.

Chapters:
0:05 Cold Open
0:33 The Setup
1:32 Why This Channel Actually Works
2:13 What Physician Creators Actually Expect
3:31 How To Structure The Partnership
4:51 Compliance And The Mistakes That Waste The Budget
6:08 What To Actually Do
7:02 Close

Read the full article: https://docfluence.ai/blog/how-medical-device-companies-should-work-with-physician-creators

#medtech #physiciancreators #medicalmarketing #healthtechmarketing #kolmarketing

Marketing Medical Device Physician Creators Healthcare Marketing Compliance Creator Partnerships

Beyond the Screen

How Medical Device Companies Should Work With Physician Creators

The Owned-Platform Playbook for physicians, healthcare experts, and creators.