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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

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Medical PR for Physicians: What Earned Media Really Does

Episode 11 · September 30, 2026 · 8 min · Episode page & transcript

Why does a two-line quote from a doctor in a news article carry more weight than a polished ad from that same doctor? Giang Le breaks down the real mechanics of earned media for physicians, from what makes a source quotable to what a PR program can honestly promise.

Chapters:
0:05 Cold Open
0:33 Owned, Paid, Earned
1:06 How It Actually Works
2:31 A Quick Example
3:30 What Has To Exist First
4:22 What A Real Program Involves
5:16 What It Can't Promise
6:24 Where This Fits For You
6:59 Close

Read the full article: https://docfluence.ai/blog/medical-pr-for-physicians-how-earned-media-works

#medicalpr #physicianmarketing #earnedmedia #healthcarebranding #doctormarketing

Marketing Medical PREarned MediaPhysician BrandingHealthcare MarketingReputation Building

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Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

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