Beyond the Screen podcast cover art

Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

Healthcare Branding2 episodes

All episodes

Your Reputation Already Exists. Did You Write It?

Episode 14 · September 30, 2026 · 8 min · Episode page & transcript

Every physician already has a personal brand, whether they chose it or not, and the version written by strangers rarely tells the full story. Giang Le breaks down what a personal brand really means for doctors, why the stakes are different in medicine, and the one mistake that quietly undoes most attempts to fix it.

Chapters:
0:05 Cold Open
0:25 What A Personal Brand Actually Is
1:10 Why It's Important At All
2:03 A Quick Scenario
2:56 Why It Matters More For A Physician
4:12 What A Good Physician Brand Is Not
5:06 The Mistake I See Most Often
5:50 Do Nothing vs Do It On Purpose
6:46 The Close

Read the full article: https://docfluence.ai/blog/what-is-a-personal-brand-and-why-it-matters-for-physicians

#physicianbrand #medicalreputation #doctormarketing #healthcarebranding #personalbrand

What a Physician's Funnel Actually Looks Like Without the Pressure

Episode 8 · September 30, 2026 · 8 min · with co-host Adam · Episode page & transcript

Marketing funnels sound like hype and countdown timers, but the version built for physicians looks nothing like that. Giang and Adam unpack what a real, trust based funnel looks like for a clinician, and where most of them quietly fall apart.

Chapters:
0:05 Opener
0:21 Adam's Intro
0:36 What a Funnel Actually Is
1:46 The Physician's Version
3:18 Funnels for Different Goals
4:13 Building It From the Bottom
5:08 What to Leave Out
5:51 Why Studio Germina
7:35 Close

Read the full article: https://docfluence.ai/blog/what-is-a-funnel-for-physicians

#physicianmarketing #medicalfunnel #healthcaremarketing #doctorbranding #patienttrust

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.