Beyond the Screen podcast cover art

Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

Healthcare Creators5 episodes

All episodes

Why Your Email List Is the Only Audience You Actually Own

Episode 26 · October 1, 2026 · 8 min · Episode page & transcript

If every social platform vanished tomorrow, could you still reach your audience? Giang Le makes the case for the one channel a physician or healthcare creator actually owns: email.

Chapters:
0:05 Cold Open
0:25 Why Email Is Different
1:22 Building the List
2:38 A Worked Example
3:12 What Actually Goes In the Newsletter
4:40 A Common Mistake
5:10 The Rules Nobody Tells You
6:15 Where People Actually Get Stuck
7:07 Close

Read the full article: https://docfluence.ai/blog/email-marketing-for-healthcare-professionals

The Contract Template Smart Healthcare Creators Negotiate From

Episode 22 · October 1, 2026 · 8 min · with co-host Adam · Episode page & transcript

Healthcare creators often sign the brand's contract and hope for the best, but Giang Le and Adam argue the real negotiation starts with your own template. They break down the three clauses that quietly decide every deal before money ever comes up.

Chapters:
0:05 Opener
0:25 Hook and first question
0:40 Why you need your own
1:44 The sections, in order
2:55 Usage rights and exclusivity
3:42 Compensation and kill fees
4:29 A worked scenario
5:39 Negotiating when they send theirs first
6:13 What a template can't do
6:37 Why Studio Germina
7:09 Close

Read the full article: https://docfluence.ai/blog/influencer-contract-template-for-healthcare-creators

#healthcreators #physiciancontent #influencercontracts #medicalinfluencer #creatorbusiness

Why Your Followers Aren't Actually Yours Yet

Episode 19 · October 1, 2026 · 8 min · with co-host Adam · Episode page & transcript

You can have two hundred thousand followers and still own exactly zero of them. Giang Le and Adam unpack the real difference between rented audiences on social platforms and the owned audiences that keep working for you no matter what an algorithm decides.

Chapters:
0:05 Opener
0:21 Setting Up The Hook
0:37 Rented Versus Owned Media
1:38 Why This Isn't Theoretical
2:39 Email Lists, Plainly
3:21 CRM, Plainly
4:18 I'm A Doctor, Not A Marketer
4:53 What To Do This Month
5:47 What Changes Once You Own It
6:37 The Studio Germina Role
7:13 Sign Off

Read the full article: https://docfluence.ai/blog/own-your-audience-why-every-doctor-and-creator-needs-an-email-list

#emaillist #healthcaremarketing #physiciancreator #crm #ownedmedia

How Healthcare Creators Actually Land Sponsors

Episode 6 · September 28, 2026 · 7 min · with co-host Adam · Episode page & transcript

Most physician creators take the first sponsorship offer that lands in their inbox and never learn there was a better way in. Giang Le maps out where real deals come from and the exact clause that should make you close the laptop and walk away.

Chapters:
0:05 Opener
0:21 The Hook
0:36 Sponsorship vs Brand Deal
1:24 Where Sponsors Come From
2:37 What Brands Evaluate
3:35 Pitching Without Selling
4:27 Which Sponsors to Refuse
5:21 The Business Side
6:01 Closing

Read the full article: https://docfluence.ai/blog/how-to-get-sponsors-as-a-healthcare-creator

#healthcarecreators #physiciancreator #sponsorship #medicalinfluencer #creatorbusiness

Brand Deals for Physicians: What Nobody Tells You

Episode 3 · September 28, 2026 · 8 min · Episode page & transcript

Most brand deal advice is written for lifestyle influencers, and it sets physicians and healthcare creators up to undervalue themselves or say yes to the wrong thing. Giang Le unpacks how deals actually reach clinicians, what terms matter more than the paycheck, and why the smartest move is often walking away.

Chapters:
0:05 Cold Open
0:54 How Deals Actually Reach You
2:05 Why Follower Count Lies to You
3:07 What A Deal Actually Needs To Say
4:36 The Deals You Should Turn Down
5:47 Building Something That Outlasts A Campaign
6:23 Close

Read the full article: https://docfluence.ai/blog/brand-deals-for-physicians

#physicianbrand #healthcarecreators #branddeals #medicalinfluencer #creatoreconomy

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.