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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

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Stop Pricing Your Audience Like An Influencer

Episode 1 · September 28, 2026 · 8 min · Episode page & transcript

A physician gets a brand inquiry, plugs their follower count into an influencer rate calculator, and gets a number that is wrong in both directions. Giang Le explains why lifestyle pricing models fail healthcare creators and what should actually determine a fair rate.

Chapters:
0:05 Cold Open
0:42 Why The Calculator Doesn't Work
1:44 What Actually Builds A Rate
3:22 A Worked Example
4:36 The Rate Card Itself
5:20 Compensation Is Not First
6:12 Where To Start
6:54 Close

Read the full article: https://docfluence.ai/blog/what-a-physicians-audience-is-worth

#physiciancreator #influencermarketing #medicalinfluencer #brandpartnerships #healthcaremarketing

Marketing Physician CreatorsBrand DealsRate CardsHealthcare MarketingInfluencer Pricing

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.