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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

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Why Physicians Need an Email List Before Any Brand Deal

Episode 17 · October 1, 2026 · 9 min · with co-host Adam · Episode page & transcript

Before you sign another brand deal, consider the one asset that actually changes your negotiating position: an email list. Giang Le and Adam break down why physician creators with a list get paid differently, and exactly how to build one from scratch without buying a single contact.

Chapters:
0:05 Opener
0:21 Hook and First Question
0:41 Owned vs Rented Audience
1:41 Why It Matters Before a Brand Deal
3:05 How to Start a List
4:12 How to Build It Right
5:42 What to Expect and the Hidden Work
6:40 Partnering With Studio Germina
7:58 Close

Read the full article: https://docfluence.ai/blog/what-is-an-email-list-and-why-physician-creators-need-one

#physiciancreators #emailmarketing #medcomms #creatoreconomy #healthcaremarketing

Email Automation Email ListPhysician CreatorsBrand DealsNewsletter GrowthHealthcare Marketing

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.