Beyond the Screen podcast cover art

Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

RSS feed

Owned Media1 episode

All episodes

SEO for Doctors: Own the Page Instead of Renting the Platform

Episode 27 · October 1, 2026 · 7 min · Episode page & transcript

Social media posts vanish in hours, but a search-optimized page can bring patients, referrers, and journalists for years. Giang Le lays out exactly which pages physicians should build first and why owning your search presence beats renting reach on any platform.

Chapters:
0:05 Cold Open
0:31 The Setup
1:28 What Search Actually Rewards
2:27 The Three Kinds of Pages You Actually Need
3:29 The Boring Technical Stuff, and the Timeline
4:23 What To Ignore Completely
5:21 What To Actually Do
6:11 The Close

Read the full article: https://docfluence.ai/blog/seo-for-doctors

#seoforhealthcare #physicianmarketing #medicalseo #patientacquisition #healthcarecontent

Marketing SEOPhysician MarketingHealthcare ContentPatient AcquisitionOwned Media

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.