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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

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Why Most Med Spa Marketing Plans Start in the Wrong Order

Episode 13 · September 30, 2026 · 8 min · with co-host Adam · Episode page & transcript

Most med spas open the year with a discount and end up training patients to wait for one. Giang Le joins Adam to break down a twelve month plan that flips the usual order, starting with positioning and intake instead of ads.

Chapters:
0:05 Opener
0:20 The Hook
0:58 Quarter One: Positioning and the Intake Fix
2:13 A Common Mistake, Worked Through
3:16 Quarter Two: Search and Content
3:59 Quarter Three: Reviews, Referrals, Retention
4:42 Quarter Four: Paid Growth, Last
5:43 What a Year Like This Produces
6:14 The Honest Part
6:41 Closing Thoughts
7:08 Sign Off

Read the full article: https://docfluence.ai/blog/med-spa-marketing-strategy-twelve-month-plan

#medspamarketing #aestheticsbusiness #medspagrowth #healthcaremarketing #patientretention

Marketing Med SpaHealthcare MarketingPatient RetentionBrand PositioningPaid Advertising

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.