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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

Personal Branding7 episodes

All episodes

Why Qualified Physicians Still Speak for Free at Conferences

Episode 25 · October 1, 2026 · 8 min · Episode page & transcript

Giang Le explains why brilliant physicians keep speaking for free while less impressive presenters cash the keynote check. It comes down to three fixable gaps: positioning, preparation, and the nerve to name a fee.

Chapters:
0:05 Cold Open
0:30 How Bookings Actually Happen
1:28 The Position
2:23 The One Talk
3:23 The Speaker Page and Getting Found
4:27 A Quick Worked Scenario
5:17 The Fee Conversation
6:25 The Business Side Nobody Mentions
6:58 The Close

Read the full article: https://docfluence.ai/blog/how-to-become-a-keynote-speaker-as-a-physician

#physicianspeakers #medicalkeynote #doctorbranding #healthcarespeaking #speakerfees

Why Most Physician Creators Need a Different Kind of Manager

Episode 20 · October 1, 2026 · 8 min · with co-host Adam · Episode page & transcript

Every message landing in a physician's inbox says 'I can manage you,' but those five words can mean three completely different businesses with three completely different incentives. Giang Le breaks down agency versus independent manager versus strategy led firm, and the exact questions that separate a good fit from a quietly expensive mistake.

Chapters:
0:05 Opener
0:44 The three models
2:24 Questions to ask
3:49 How the choice usually goes
4:40 A quick example
5:48 What no model replaces
6:30 Why Studio Germina
7:03 Closing

Read the full article: https://docfluence.ai/blog/influencer-management-for-healthcare-professionals

#physiciancreators #influencermanagement #healthcaremarketing #doctorbrand #medicalcreators

How Doctors Build a Real Personal Brand Without the Influencer Act

Episode 16 · October 1, 2026 · 8 min · Episode page & transcript

Most physicians who try to build a personal brand either go quiet or go full influencer, and both end up hurting the practice they actually care about. Giang Le lays out the exact method, one sentence, two decisions, and a simple test that keeps the whole thing defensible for years.

Chapters:
0:05 Cold Open
0:37 The One Sentence
1:33 Fewer Places, Not More
2:20 A Worked Example
3:27 The Foundation, Before Content
4:43 Making Content Like a Clinician
5:39 The Defensibility Test
6:08 What This Becomes
6:50 The Close

Read the full article: https://docfluence.ai/blog/how-to-build-a-personal-brand-as-a-doctor

#physicianbrand #medicalmarketing #doctorsofinstagram #healthcarebranding #personalbranding

Why Nurses Make Great Entrepreneurs, And Where They Stall

Episode 15 · September 30, 2026 · 8 min · with co-host Adam · Episode page & transcript

Nurses are turning their licenses into businesses faster than any other clinical profession, from coaching to consulting to concierge care. Giang Le and Adam break down why that happens and why so many of those businesses quietly stall out after midnight.

Chapters:
0:05 Opener
0:25 Hook and First Question
0:45 Why Nurses, Why Now
1:37 What a Nurse Coach Actually Does
2:33 How to Become a Nurse Coach
3:18 Beyond Coaching
5:04 Where It Actually Fails
6:03 The Partnership Model
7:16 Closing Thoughts
7:41 Sign-off

Read the full article: https://docfluence.ai/blog/nurse-coaching-and-nurse-entrepreneur-ideas

#nursecoach #nurseentrepreneur #nursingbusiness #healthcaremarketing #sidehustle

Your Reputation Already Exists. Did You Write It?

Episode 14 · September 30, 2026 · 8 min · Episode page & transcript

Every physician already has a personal brand, whether they chose it or not, and the version written by strangers rarely tells the full story. Giang Le breaks down what a personal brand really means for doctors, why the stakes are different in medicine, and the one mistake that quietly undoes most attempts to fix it.

Chapters:
0:05 Cold Open
0:25 What A Personal Brand Actually Is
1:10 Why It's Important At All
2:03 A Quick Scenario
2:56 Why It Matters More For A Physician
4:12 What A Good Physician Brand Is Not
5:06 The Mistake I See Most Often
5:50 Do Nothing vs Do It On Purpose
6:46 The Close

Read the full article: https://docfluence.ai/blog/what-is-a-personal-brand-and-why-it-matters-for-physicians

#physicianbrand #medicalreputation #doctormarketing #healthcarebranding #personalbrand

The Non-Clinical Jobs You Can't Find on a Job Board

Episode 12 · September 30, 2026 · 8 min · Episode page & transcript

Smart physicians keep striking out on job boards while less obviously qualified peers land advisory seats, consulting retainers, and speaking invitations. Giang Le breaks down the hidden mechanism behind non-clinical physician roles and why building a position, not just expertise, is what actually gets you noticed.

Chapters:
0:05 Cold Open
0:38 The Setup
1:03 Why Reputation Runs This World
2:01 What a Position Actually Is
2:58 A Common Mistake
3:40 The Roles and What Each One Wants
4:54 What to Actually Build
6:12 The Honest Timeline
6:50 The Close

Read the full article: https://docfluence.ai/blog/non-clinical-physician-jobs-are-positions-first

#physicianconsulting #medicalaffairs #nonclinicalcareers #physicianbranding #healthtech

Physician Side Gigs: Which Ones Pay, Which Ones Build Something

Episode 9 · September 30, 2026 · 8 min · Episode page & transcript

Every physician side hustle list looks the same, but most of them miss the one distinction that actually determines whether you're building something or just refilling your bank account. Giang sorts the usual eight gigs into buckets based on what you're really getting paid for, and shows why that changes everything.

Chapters:
0:05 Cold Open
0:48 The Setup
1:14 Selling Hours, Selling Judgment
2:31 Selling Expertise, Selling Something You Built
3:40 Selling a Position
5:13 A Worked Example
6:07 What To Actually Do
6:59 Close

Read the full article: https://docfluence.ai/blog/physician-side-gigs-2

#physicianentrepreneur #sidehustle #doctorincome #medicalexpertise #physicianbrand

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.