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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

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Why Your Followers Aren't Actually Yours Yet

Episode 19 · October 1, 2026 · 8 min · with co-host Adam · Episode page & transcript

You can have two hundred thousand followers and still own exactly zero of them. Giang Le and Adam unpack the real difference between rented audiences on social platforms and the owned audiences that keep working for you no matter what an algorithm decides.

Chapters:
0:05 Opener
0:21 Setting Up The Hook
0:37 Rented Versus Owned Media
1:38 Why This Isn't Theoretical
2:39 Email Lists, Plainly
3:21 CRM, Plainly
4:18 I'm A Doctor, Not A Marketer
4:53 What To Do This Month
5:47 What Changes Once You Own It
6:37 The Studio Germina Role
7:13 Sign Off

Read the full article: https://docfluence.ai/blog/own-your-audience-why-every-doctor-and-creator-needs-an-email-list

#emaillist #healthcaremarketing #physiciancreator #crm #ownedmedia

Email Automation Owned AudienceEmail MarketingHealthcare CreatorsCRM BasicsPlatform Risk

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.