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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

Practice Growth4 episodes

All episodes

Doctors, Stop Renting Your Reputation to Google and Yelp

Episode 29 · October 1, 2026 · 8 min · Episode page & transcript

Your five-star reviews live on Google and Yelp, and one bad algorithm shift can bury years of patient goodwill overnight. Giang Le lays out a compliant, repeatable system for earning more reviews and pulling that trust back onto a website and list you actually own.

Chapters:
0:05 Cold Open
0:25 The Setup
1:18 Where Reviews Live, What You Control
2:01 Getting More Reviews the Right Way
3:21 A Mistake I See Constantly
4:07 How to Respond, and Bringing the Trust Home
5:33 Physician Brand vs Practice Brand, and the System
6:37 What to Actually Do
7:02 Close

Read the full article: https://docfluence.ai/blog/reputation-management-for-doctors

#reputationmanagement #healthcaremarketing #patientreviews #medicalpractice #onlinereputation

Digital Marketing for Doctors: Build the Center First

Episode 28 · October 1, 2026 · 7 min · with co-host Adam · Episode page & transcript

Most digital marketing advice handed to physicians is just a list of channels, website, social, ads, SEO, with no center holding it together. Giang Le and Adam unpack why that approach burns budget and bandwidth, and lay out the order that actually builds a practice.

Chapters:
0:05 Opener
0:23 Adam's Opening
0:42 The Problem With the List
1:03 Adam's Opening
1:07 The Problem With the List
1:20 What You Own
2:20 The Rented Edge
3:21 The Build Order
4:19 Cost and Measurement
4:57 Adam's Pushback
5:30 Where Studio Germina Fits
6:27 Close

Read the full article: https://docfluence.ai/blog/digital-marketing-for-doctors

#doctormarketing #healthcaremarketing #medicalpractice #patientgrowth #practicegrowth

Fourteen Questions To Ask Before You Hire A Marketing Agency

Episode 23 · October 1, 2026 · 7 min · Episode page & transcript

Marketing agency pitch decks for doctors all look the same, and the real differences only show up in how they answer hard questions before you sign anything. Giang Le lays out fourteen pointed questions that separate a genuine strategic partner from a polished sales pitch.

Chapters:
0:05 Cold Open
0:32 Why This List Exists
1:14 How They Think
2:13 A Worked Example
3:02 The Healthcare Specific Questions
4:07 Money And Measurement
4:57 The Questions That End The Call
5:40 What To Do With The Answers
6:32 Close

Read the full article: https://docfluence.ai/blog/questions-to-ask-before-hiring-a-marketing-agency-for-doctors

#healthcaremarketing #medicalpractice #physicianmarketing #agencyhiring #practicegrowth

What a Physician's Funnel Actually Looks Like Without the Pressure

Episode 8 · September 30, 2026 · 8 min · with co-host Adam · Episode page & transcript

Marketing funnels sound like hype and countdown timers, but the version built for physicians looks nothing like that. Giang and Adam unpack what a real, trust based funnel looks like for a clinician, and where most of them quietly fall apart.

Chapters:
0:05 Opener
0:21 Adam's Intro
0:36 What a Funnel Actually Is
1:46 The Physician's Version
3:18 Funnels for Different Goals
4:13 Building It From the Bottom
5:08 What to Leave Out
5:51 Why Studio Germina
7:35 Close

Read the full article: https://docfluence.ai/blog/what-is-a-funnel-for-physicians

#physicianmarketing #medicalfunnel #healthcaremarketing #doctorbranding #patienttrust

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.