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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

Reputation Management2 episodes

All episodes

Doctors, Stop Renting Your Reputation to Google and Yelp

Episode 29 · October 1, 2026 · 8 min · Episode page & transcript

Your five-star reviews live on Google and Yelp, and one bad algorithm shift can bury years of patient goodwill overnight. Giang Le lays out a compliant, repeatable system for earning more reviews and pulling that trust back onto a website and list you actually own.

Chapters:
0:05 Cold Open
0:25 The Setup
1:18 Where Reviews Live, What You Control
2:01 Getting More Reviews the Right Way
3:21 A Mistake I See Constantly
4:07 How to Respond, and Bringing the Trust Home
5:33 Physician Brand vs Practice Brand, and the System
6:37 What to Actually Do
7:02 Close

Read the full article: https://docfluence.ai/blog/reputation-management-for-doctors

#reputationmanagement #healthcaremarketing #patientreviews #medicalpractice #onlinereputation

Your Reputation Already Exists. Did You Write It?

Episode 14 · September 30, 2026 · 8 min · Episode page & transcript

Every physician already has a personal brand, whether they chose it or not, and the version written by strangers rarely tells the full story. Giang Le breaks down what a personal brand really means for doctors, why the stakes are different in medicine, and the one mistake that quietly undoes most attempts to fix it.

Chapters:
0:05 Cold Open
0:25 What A Personal Brand Actually Is
1:10 Why It's Important At All
2:03 A Quick Scenario
2:56 Why It Matters More For A Physician
4:12 What A Good Physician Brand Is Not
5:06 The Mistake I See Most Often
5:50 Do Nothing vs Do It On Purpose
6:46 The Close

Read the full article: https://docfluence.ai/blog/what-is-a-personal-brand-and-why-it-matters-for-physicians

#physicianbrand #medicalreputation #doctormarketing #healthcarebranding #personalbrand

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.