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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

Thought Leadership1 episode

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How Doctors Earn Thought Leadership Without Saying the Phrase

Episode 21 · October 1, 2026 · 8 min · Episode page & transcript

Thought leadership makes most physicians cringe the moment someone says it out loud, yet every specialty has a quiet handful of people whose opinion shifts the room. Giang breaks the concept down into three plain, unglamorous parts and shows how any clinician can earn the position without ever claiming the title.

Chapters:
0:05 Cold Open
0:34 What It Actually Is
1:30 Why The Phrase Makes You Wince
2:07 A Quick Scenario
3:03 The Actual Path
4:39 What It Produces, And The Catch
5:53 What To Actually Do
6:45 Close

Read the full article: https://docfluence.ai/blog/how-to-become-a-thought-leader-in-medicine

#thoughtleadership #physicianbranding #medicalmarketing #healthcarecreators #personalbrand

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The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.