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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

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Usage Rights1 episode

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The Contract Clause That Turns Your Face Into a Free Ad

Episode 4 · September 28, 2026 · 8 min · with co-host Adam · Episode page & transcript

Most brand contracts hide a clause that can turn a single video into a running advertisement for years, and physicians sign it without ever knowing. Giang Le and Adam unpack exactly what that language means, why paid usage is worth far more than a repost, and how to price and limit it before you sign.

Chapters:
0:05 Opener
0:21 Interviewer Opens
0:37 What's Actually Being Licensed
1:22 Why Paid Media Is Different
2:07 The Physician-Specific Risk
2:57 A Worked Scenario
3:52 Scoping the License
4:43 Pricing It Correctly
5:33 The Test Before You Sign
6:11 Closing Thoughts
6:42 Sign-Off

Read the full article: https://docfluence.ai/blog/usage-rights-paid-media-clause-physicians

#contracts #brandpartnerships #physiciancreators #usagerights #creatoreconomy

Marketing Brand DealsContract NegotiationUsage RightsPhysician CreatorsCreator Economy

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Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

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