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Podcast

Beyond the Screen

Hosted by Giang Le, with co-host Adam on Thursdays

Conversations about branding, marketing, content, and the business side of being a healthcare creator: brand deals, contracts, pricing, and everything else that competes with your clinical work. You be the physician, the dentist, the nurse practitioner, or the pharmacist. We handle the business side, and this is where we talk it through in depth.

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Digital Marketing for Doctors: Build the Center First

Episode 28 · October 1, 2026 · 7 min · with co-host Adam · Episode page & transcript

Most digital marketing advice handed to physicians is just a list of channels, website, social, ads, SEO, with no center holding it together. Giang Le and Adam unpack why that approach burns budget and bandwidth, and lay out the order that actually builds a practice.

Chapters:
0:05 Opener
0:23 Adam's Opening
0:42 The Problem With the List
1:03 Adam's Opening
1:07 The Problem With the List
1:20 What You Own
2:20 The Rented Edge
3:21 The Build Order
4:19 Cost and Measurement
4:57 Adam's Pushback
5:30 Where Studio Germina Fits
6:27 Close

Read the full article: https://docfluence.ai/blog/digital-marketing-for-doctors

#doctormarketing #healthcaremarketing #medicalpractice #patientgrowth #practicegrowth

Marketing Healthcare MarketingWebsite StrategyPatient AcquisitionContent StrategyPractice Growth

Free guide

The Owned-Platform Playbook for physicians, healthcare experts, and creators.

Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.

Free. One email with the PDF, then two short notes a week on the business side of being a healthcare creator. Unsubscribe any time.