How to build a physician media kit that lands brand deals: a page-by-page template

A physician media kit is a six-page document that tells a brand who you are, who follows you, why your endorsement means something, and how to work with you. Brands read it in about ninety seconds, usually on a phone, usually before replying to your email. Its job is to make the reply easy.

This post is the template, page by page. For why a physician’s media kit is built differently from a lifestyle creator’s, and why follower count is the least important page, read a physician’s media kit first. Here we build the thing.

Page 1: The cover

Your name and credentials. A professional photo, ideally in the environment your audience associates with you. Your one-sentence position: what you do, for whom, with what point of view. Your primary platform handles and your website. Nothing else. The cover answers “who is this” in three seconds.

Page 2: The positioning

Three short paragraphs. Who you are professionally, in plain words a marketer understands. What your content is about and what it is for. Why you do this, in a sentence that a brand’s legal team would be reassured by: education, evidence, patients making better decisions.

A short list of the topics you cover, because a brand needs to see where its product could fit without you saying so.

Page 3: The audience

This is the page brands actually buy from, and most creators fill it with the wrong numbers.

Lead with composition: who follows you, in the terms that matter to a healthcare or wellness brand. Patients with a condition. Parents. Clinicians. Age range and geography. Whatever you can support from platform analytics and, if you have one, a newsletter survey.

Then engagement and reach on each platform, honestly: average views, saves, shares, comments, newsletter open and click rates. Then the follower counts, because the brand will ask, but last.

A sentence on trust, which is the thing the numbers cannot show: what your audience does when you recommend something, if you have ever measured it.

Page 4: The proof

Credentials, briefly. Notable work: press mentions, podcast appearances, talks, publications. Previous partnerships, with permission, and what they involved. Two or three short lines from brands or audience members, only if real and only with consent; never invented. A logo strip of outlets and partners if you have them.

This page is why a physician can charge what a physician should. It is the credibility, made visible.

Page 5: The offerings and standards

What you offer, as defined deliverables: the sponsored short video, the dedicated newsletter segment, the podcast episode, the educational series, the speaking appearance. What each includes. No prices; the rate card is a separate document shared in conversation, and we explained why in what is a rate card.

Then your standards, in a few lines: every partnership disclosed, no claims beyond the evidence, products within your scope only, editorial control over your own words. Brands worth working with read this as a reason to trust you.

Page 6: The contact page

How to reach you or your representative. What a brief should include so you can reply quickly: product, goal, deliverables in mind, timeline, budget range. A line inviting the conversation. Your handles and website again.

What to leave off

Prices. Long biographies. Every statistic your analytics can export. Screenshots of viral posts unless they demonstrate something specific. Design that competes with the content. A physician’s media kit should look like a physician made it: clear, calm, credible.

Building it

One afternoon in a design tool with a clean template, or a designer for a few hours. Export as a PDF, under five megabytes, named with your name and the year. Update it quarterly as the audience changes and after every notable piece of press.

Using it

Attach it to every reply to a brand inquiry and to every outbound pitch, which we covered in how to get sponsors as a healthcare creator. Send the rate card only when the brand asks or when the conversation reaches scope. Let the kit do the first ninety seconds of selling so that your first email can be short.

Why Studio Germina

A media kit is a small document that changes how every brand conversation starts, and it is one of the first things we build for the creators we represent, along with the rate card and the standards behind both. From there, the inquiries, the pitching, the terms, and the money are ours to handle, and the content stays yours.

You are the medical expert. We are the marketing and business experts. That is the whole arrangement, and it is a partnership rather than a vendor relationship. You keep doing the part only you can do: the clinical work, the answers, the teaching, the content people trust. We take the part you never wanted: positioning, marketing, the deals, the contracts, the pricing, the follow-up, and the reporting that proves it worked.

The hours you already spend online answering questions and posting useful content are real work. You would happily do it for free, and most clinicians do. We make sure that time gets paid for, and paid properly, without turning you into a salesperson.

We select the opportunities we bring you, and we turn down the ones that do not fit. Every deal, campaign, and partnership has to line up with your brand, your ethics, your morals, and your vision for the work. If it does not, we say no on your behalf, and we explain why.

You get the thinking, not a black box. Every recommendation comes with the reasoning, the tradeoffs, and what success looks like, so you become a better decision-maker through the relationship rather than dependent on it. And you work directly with the founder, whose career runs from creator and brand partnerships before healthcare to brand, PR, and growth leadership inside it. Engagements are deliberately small and senior.

That is why clinicians who have tried the alternatives come here, and why we are the better choice for a physician or healthcare creator who wants the business side handled by people who understand both the business and the medicine. Book a consultation, or take the Fit Quiz if you are not sure what kind of support makes sense. The representation and partnerships page describes how we handle the commercial side directly.