A physician's media kit: what to put in it, what to leave out, and why follower count is the least important page

A media kit is the first thing a brand’s partnerships team reads about you, and it often decides the offer before anyone speaks. Most physicians either do not have one or downloaded a template built for lifestyle creators, which leads with follower counts, engagement rates, and a mood board. Those pages tell a healthcare brand almost nothing it needs to know, and they invite the brand to price you as an ordinary creator.

A physician’s media kit should do something different. It should make the brand understand, in under two minutes, who your audience is, why they trust you, and what working with a clinician involves.

Page one: who you are, in one sentence

Not a biography. A position. The specialty, the specific thing you are known for, and the audience you serve. “Board-certified endocrinologist who explains metabolic health to adults managing type 2 diabetes” tells a brand more than three paragraphs of credentials. The credentials come next, briefly and accurately.

Page two: the audience, by composition

This is the page brands actually need and almost never get. Who follows you: patients with a condition, caregivers, other clinicians, students, a mix. Age ranges and geography where you have them. What they come to you for. What they do with what you say. A specialist followed by fifteen thousand people who share a diagnosis is, to the right brand, worth more than a generalist followed by four hundred thousand, and this page is where you make that visible.

Follower counts belong here as one line, not a headline. Engagement matters more, and the questions people ask you in comments and messages matter most, because they show a brand what your audience is trying to solve.

Page three: the platforms and formats

Where you publish, in what formats, and what performs. A few representative pieces, with a line on what each one did. Brands want to see the work, not a description of it.

Page four: how you work with brands

This is the page that protects you. It states plainly that you retain approval over health and clinical statements, that paid work is always disclosed, that you evaluate every partnership for fit with your audience and your professional standing, and that you decline more than you accept. Brands that are worth working with read this with relief. It tells them you will not embarrass them either.

Page five: what you offer

The deliverables you provide, described precisely. Not “sponsored posts” but the actual units: a sixty-second video, a carousel, a newsletter feature, a podcast segment, an event appearance. Usage-rights tiers, exclusivity, and extended licensing named as separate items, so the brand learns before the negotiation that they are separate.

What to leave out

Your rates. A media kit is a sales document shared in conversation, and a printed number commits you to that price for every combination of brand, deliverable, and terms. Say that rates are provided on request and depend on scope and usage. The brand will ask, and that conversation is where the real deal starts.

Also leave out anything you cannot substantiate, any implied endorsement of past partners beyond what you actually did, and any patient information, ever.

How it changes the offer

A kit built this way reframes the conversation before it begins. The brand is no longer buying reach from a creator; it is buying credibility and a specific audience from a professional with standards. Offers arrive higher, terms arrive cleaner, and the partnerships that were never a fit tend to disqualify themselves on page four, which saves everyone a week.

Why Studio Germina

You are the medical expert. We are the marketing and business experts. We worry about the business side and get you the deals, so you can produce the content and focus on the work you actually enjoy.

Studio Germina is a growth, brand, and commercialization consultancy for healthcare businesses, experts, and creators. Representation, pitching, pricing, and partnerships are handled here with your credibility as the asset being protected. Every recommendation comes with its reasoning, so you understand your own commercial value rather than depending on someone else to tell you. We say no to the deals that would cost more than they pay, and we explain why. You work directly with the founder, whose career began in creator and brand partnerships before moving into brand, PR, and growth leadership inside healthcare.

That is why physician creators who have been handling the business side alone come here, and why we are the better choice for a clinician who wants to keep the content and hand off the rest. Book a consultation, or read about representation and partnerships and everything else we can take over.