Brand deals
Brand deals for physicians and healthcare professionals: how they actually work
Brand deals for doctors, nurses, and healthcare professionals: how they reach you, what the terms should contain, and which ones to refuse
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The business behind the expertise.
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Category: Brand deals 29 articles
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Brand deals
Content creator contracts for clinicians: deliverables, revisions, exclusivity, and kill fees
A content creator contract or agreement template for physicians, nurses, and healthcare creators, focused on the four terms that decide whether a collaboration stays fair once the work starts
Brand deals
FTC disclosure for physicians who take brand deals: the rule, the common mistakes, and the safe pattern
Influencer disclosure rules explained for doctors and healthcare creators: what the FTC endorsement guides require, where physicians slip, and a disclosure pattern that protects trust as well as compliance
Brand deals
FTC disclosure rules every physician influencer needs to know, platform by platform
The FTC disclosure guidelines for doctors and healthcare creators as a working checklist: what counts as a material connection, what the disclosure has to look like on each platform, and the mistakes that get physicians in trouble
Brand deals
How much to charge for brand deals as a physician, without a follower-count calculator
How to price brand deals and set brand deal rates as a physician or healthcare creator, using audience composition, deliverable scope, usage rights, and professional risk instead of follower counts
Brand deals
How to build a physician media kit that lands brand deals: a page-by-page template
A physician media kit template walked through page by page: the cover, the positioning, the audience, the proof, the offerings, the standards, and the contact page, with what to write on each
Brand deals
How to get sponsors as a healthcare creator
How doctors, nurses, and healthcare creators get sponsored: where sponsorships come from, what brands are looking for, how to pitch, and which sponsors to refuse