Practice growth
How to Respond to Negative Patient Reviews
Every physician with an online presence eventually gets a negative review. How to respond to negative patient reviews is a question of discipline, not...
Blog
The business behind the expertise.
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Physician brands
Short Form Video Strategy for Healthcare Creators
Short-form video for healthcare creators doesn't have to be complicated.
Insights
How to Become a Medical Influencer Without Risking Your License
A clear, twelve-point sequence for physicians and nurse practitioners who want visibility without a board complaint.
Insights
Brand Deal Contract Template for Physicians and Nurse Practitioners
A practical starting point for reviewing brand deals before the terms cost you more than the fee.
Insights
FTC Disclosure for Influencers: A Physician's Compliance Guide
What every clinician posting sponsored content needs to know before the next brand deal lands in their inbox.
Insights
HIPAA Compliant CRM for Doctors: What to Actually Look For
A clear framework for evaluating patient data systems before you commit budget and staff time to one.
Insights
Medical Device Brand Partnerships for Physicians: What to Know Before You Sign
A clear breakdown of how device and pharma partnerships actually work, and what protects you before you say yes.