Creator business basics
What is a rate card, and what a physician's should contain
A plain explanation of the influencer rate card, rewritten for doctors, nurses, and healthcare creators who are starting to get brand inquiries
Blog
The business behind the expertise.
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Creator business basics
What is an email list, and why every physician creator needs one before a brand deal
A beginner's explanation of the email list for doctors and healthcare creators: what it is, how to start one, how to build it, and why it changes what brands will pay
Brand deals
What is your audience worth? A physician's worksheet for valuing a social following
An audience valuation method for physician influencers, as a worksheet: the six inputs, how each one raises or lowers what a brand should pay, and how to turn the result into a rate without a follower-count calculator
Brand deals
What medical influencer management actually includes, month to month
Medical influencer management explained as an operating rhythm: what a manager does every week and month for a physician or healthcare creator, and what is not part of the job