Blog
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Tag: Creator commercialization 47 articles
All articles
Physician brands
Twelve steps from clinician to healthcare creator with a real audience and a real business: the position, the platform, the content system, the compliance, the list, and the first brand deal
Brand deals
A physician media kit template walked through page by page: the cover, the positioning, the audience, the proof, the offerings, the standards, and the contact page, with what to write on each
Brand deals
How doctors, nurses, and healthcare creators get sponsored: where sponsorships come from, what brands are looking for, how to pitch, and which sponsors to refuse
Brand deals
How to negotiate brand deals as a physician or healthcare influencer: what to ask for, what to concede, what to refuse, and the order that keeps the relationship intact
Brand deals
How physicians and healthcare creators should respond to brand deal emails and pitch brands, with the four short replies that handle almost every inbound inquiry
Brand deals
A clause-by-clause guide to influencer contracts and agreements for doctors, nurses, and healthcare creators, with the three terms that quietly cost the most
Brand deals
What a good influencer contract template or agreement template contains for doctors and healthcare creators, section by section, and how to use it as a negotiating document rather than a form
Free guide
Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.
