Blog
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Brand deals
How influencer content licensing and usage rights for paid media actually work, what perpetual and worldwide really mean, and how healthcare creators should scope and price them
Brand strategy
The deliverables a healthcare branding agency should produce, from positioning and architecture to identity, voice, and the brand book, what each one is for, and the ones most practices pay for and never use
Brand deals
How to price a physician's audience and build an influencer rate card for healthcare professionals, beyond follower counts
Brand deals
What an influencer manager or creator manager does day to day, how they are paid, how to get one, and what a healthcare creator should expect that a lifestyle creator would not
Creator business basics
A plain-language guide to the marketing funnel for doctors and healthcare creators: what a sales funnel is, how to build one, and why a clinician's is shaped differently from the internet's version
Creator business basics
A beginner's guide to the email newsletter for doctors and healthcare creators: what a newsletter is, how to start one, what to write, and how it becomes a media property worth sponsoring
Physician brands
A clear definition of the personal brand, why personal branding is important, and why a doctor's reputation makes the stakes higher and the payoff larger than for any other profession
Free guide
Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.
