Brand deals
How to get sponsors as a healthcare creator
How doctors, nurses, and healthcare creators get sponsored: where sponsorships come from, what brands are looking for, how to pitch, and which sponsors to refuse
Blog
The business behind the expertise.
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Practice growth
How to market a medical practice: strategy before channels
Medical practice marketing strategies in the order that works: position, patient journey, intake, local SEO, referrals, then ads
Brand deals
How to negotiate a brand deal as a physician: rates, terms, and red flags
A practical negotiation guide for doctors: how the rate conversation actually goes, the term sheet to send before the contract, and the twelve red flags that mean a brand deal should be declined
Brand deals
How to negotiate a brand deal when your credibility is the asset
How to negotiate brand deals as a physician or healthcare influencer: what to ask for, what to concede, what to refuse, and the order that keeps the relationship intact
Brand deals
How to respond to a brand deal email, with the four replies we actually send
How physicians and healthcare creators should respond to brand deal emails and pitch brands, with the four short replies that handle almost every inbound inquiry
Beyond the screen
How to start a med spa: the positioning decision that comes before the lease
How to start a med spa as a physician, nurse practitioner, or nurse, and why the decision about who the practice is for has to come before the location, the menu, and the marketing
Beyond the screen
How to start a telehealth business as a clinician
How physicians, nurse practitioners, and other clinicians start a telehealth business: the model, the compliance questions to settle first, the technology, and the marketing that decides whether patients arrive