Blog
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Beyond the screen
What healthcare PR is, how a physician becomes an expert source journalists call, what a medical PR program really involves, and why nobody honest guarantees coverage
Physician brands
Non-clinical careers for physicians begin with a clear position, not a job board: how to be findable for the right problem
Beyond the screen
Why the search for non-clinical physician jobs, physician consulting, and medical advisory board seats fails when it starts with a job board, and what to build instead
Side income
A ranked list of non-clinical side income ideas for physicians, from brand partnerships and speaking to advisory boards, expert work, courses, and consulting, with what each one requires before it pays
Beyond the screen
What a nurse coach is, how to become a nurse coach, and the nurse entrepreneur ideas that actually work, with the marketing and business side explained honestly
Brand deals
What nurse practitioners need to know before signing a brand deal, pricing an audience, or hiring representation.
Brand deals
Brand deals for nurses and nurse influencers: why the audience is valuable, how it differs from a physician's, and how nurses should price, vet, and structure partnerships
Free guide
Eleven pages that put the whole blog in order: how to own your platform instead of renting one, how to build an audience you can always reach, how to get paid for your expertise, and a 90-day plan to start. Written in plain language for people who never had to think about marketing.
