Brand deals
You are a medical expert. Brand deals should not be your second job.
Why brand deals, contracts, rate cards, and inbound pitches wear physician creators down, and what it looks like when someone else handles the business side
Blog
The business behind the expertise.
Building an audience is one thing. Knowing what to do with that attention is another.
Here we explore the business behind physician and healthcare brands: growth strategy, PR and media, brand partnerships, representation, commercialization, practice growth, and the decisions that turn expertise, credibility, and attention into something with lasting value.
Beyond the screen
Physician expert witness work: fees, positioning, and how to get retained repeatedly
How physicians become expert witnesses, how expert witness fees are structured, what attorneys look for, and how to position yourself so the retentions keep coming
Brand deals
A physician's media kit: what to put in it, what to leave out, and why follower count is the least important page
How to make an influencer media kit for doctors and healthcare creators, page by page, built around audience composition and credibility rather than follower counts
Side income
Physician side gigs and side hustles: which ones pay, and which ones build something
Physician side gigs and side hustles for doctors, from telemedicine and chart review to expert witness work and brand partnerships
Physician brands
Physician thought leadership strategy: a ninety-day plan
A ninety-day physician thought leadership strategy in three phases: the argument and the audit, the body of work, and the distribution, with what to do each week and what to measure at the end
Practice growth
You went to medical school to practice medicine, not to run a marketing department
Funnels, websites, blogs, podcasts, posting, ads, contracts, and the inbox: the business side of being a physician or healthcare creator, and how to hand it off without losing your voice
Practice growth
Fourteen questions to ask before hiring a marketing agency for doctors
A buyer's checklist for physicians and practice owners choosing a marketing agency for doctors: the questions that separate strategy from a retainer, and the answers that should end the conversation